Omaha Gives! is a 24-hour charitable challenge powered by the Omaha Community Foundation to benefit area nonprofits.

DE_omaha gives_1

OCF hired designer Justin Kemerling and me to build on the Omaha Gives! brand in its second year.

DE_omaha gives_6

In the months leading up to the giving day, we produced a large number of branded materials: mailers, email and social media communications, billboard, newspaper and radio ads, stickers and swag, and web assets.

DE_omaha gives_10

Through colorful, multi-sized, open and overlapping circles, we created a campaign that feels as interconnected as our community.

DE_omaha gives_9

We encourage donors to join together with their different social circles to raise the most funds for their favorite local charities.

DE_omaha gives_2

The 24-hour online giving day is all about community with a titch of friendly competition thrown in.

DE_omaha gives_7

The circles were a colorful and energetic visual representation of all of the different people who come together on one day to give on behalf of our community.

DE_omaha gives_11

Justin and I were given clear brand goals and a lot of creative freedom—the perfect circumstances for an exceptional outcome.

DE_omaha gives_4

This was a dreamy project: a great cause that benefits Omaha-area nonprofits and the people who use their services.

DE_omaha gives_8

More than $6.3 million was raised for 569 nonprofits by 18,176 people in just 24 hours during the 2014 giving day. That’s double the amount raised in 2013!

My Role: Campaign Strategy & Copywriting

Campaign Strategy & Graphic Design: Justin Kemerling Design Co