A campaign that inspires folks to vote every day with their dollars, clicks, and voice.
This gorgeously designed video leans heavily on a thought-through message, well-timed on-screen text, and delicious sound design.
Since we decided not to use voiceover for this video, we had to make sure the pacing was perfect and that the message packed a punch with few words. Reading too much text while watching an inspiring video? No thank you!
I voted today
You voted today
On Election Day you participate in the process, throw in your two cents
But don’t forget you vote every day
With your dollars, clicks and choices.
You vote on little things
You vote on big things
So get excited!
Show people that you care.
Show people what you’re made of
Now grab your ID (Wait… What..? Voter fraud? That’s ridiculous),
Hit the polls
And let ‘em know you voted today.
Check out the full project here. Go ahead and share what you voted for today while you’re there!
My Role: Script consultation and copywriting
Hiring Agency: ActionBacked
Motion: Uphill Downhill