OCF hired designer Justin Kemerling and me to build on the Omaha Gives! brand in its second year.
In the months leading up to the giving day, we produced a large number of branded materials: mailers, email and social media communications, billboard, newspaper and radio ads, stickers and swag, and web assets.
Through colorful, multi-sized, open and overlapping circles, we created a campaign that feels as interconnected as our community.
We encourage donors to join together with their different social circles to raise the most funds for their favorite local charities.
The 24-hour online giving day is all about community with a titch of friendly competition thrown in.
The circles were a colorful and energetic visual representation of all of the different people who come together on one day to give on behalf of our community.
Justin and I were given clear brand goals and a lot of creative freedom—the perfect circumstances for an exceptional outcome.
This was a dreamy project: a great cause that benefits Omaha-area nonprofits and the people who use their services.
More than $6.3 million was raised for 569 nonprofits by 18,176 people in just 24 hours during the 2014 giving day. That’s double the amount raised in 2013!
My Role: Campaign Strategy & Copywriting
Campaign Strategy & Graphic Design: Justin Kemerling Design Co