National Demolition Association membership had lapsed, and the association was ready to appeal to potential members in a bold way.

DE_NDA_1

I partnered closely with Cathy Solarana of Wheelhouse Collective for this project. We took a strong approach to reach an audience of busy demolition business owners and managers.

DE_NDA_3

Bold headlines paired with demolition-inspired imagery were intended to break through the noise.

DE_NDA_2

We communicated that the National Demolition Association is educating the public and that the industry is stronger when its members stand together.

DE_NDA_6

Members have a chance to be seen and heard when they join the association of industry peers.

DE_NDA_5

The first mailing of these materials inspired the fastest membership response they’d ever received. And the board was thrilled and so proud—always a plus.

My Role: Content Strategy & Copywriting

Design: Wheelhouse Collective